VANCOUVER, BRITISH COLUMBIA February 25, 2022 – The Good Flour Corp. (CSE: GFCO) (OTCQB: GFCOF) (FSE: 3KZ) (“GFCO”) is pleased to announce that it has launched its direct-to-consumer website (goodflour.co) and investor website (investors.goodflour.co). Powered by Shopify’s e-commerce platform, GFCO’s direct to consumer website now allows customers, from throughout North America and the globe, to purchase the complete line of GFCO products. E-commerce is an essential part of GFCO’s sales strategy in 2022 and beyond. GFCO will harness the power of its founding chefs, their culinary excellence, and our digital story-telling abilities to create a powerful community connected by the joy of cooking and eating good, tasty food.
GFCO CEO Matthew Clayton stated: “Over the past six months, the company and Good Flour staff have worked diligently on bringing this amazing product line thru its re-branding and direct offering to consumers. Our website will service clients throughout North America and give home cooks, the opportunity, to have our chef inspired blends delivered right to their kitchen.”
Online consumer behavior has changed considerably over the past few years and people’s buying decisions are now powered by values-alignment, sustainability, and geography. Social commerce sales are set to triple by 2025 and consumers are 4x more likely to purchase from a company with strong brand values.* The over-indulgence of gluten has been linked to all manner of health issues from skin issues such as psoriasis and eczema to migraines, inflammation, arthritis, and unexplained fatigue. However, the world is waking up with an estimated 25% of Americans now following a gluten-free diet. These factors combine to create a significant opportunity for GFCO to sell its products to a growing audience through its online sales platform.
The GFCO flour blends are, put simply, good for you. We don’t include any ingredients that we wouldn’t want to serve friends and family at our dining room table. Not only are we gluten-free, we are GMO-free, allergen-free, dairy-free, xanthan gum-free, sulphite-free and hassle-free. And we always will be.
GFCO has also entered into an agreement with Think Ink Marketing Data & Email Services Inc. ("Think Ink") to provide public relations services in an effort to increase public awareness of GFCO and its products. The agreement is on a month-to-month basis with either party having the right to terminate upon written notice. GFCO has budgeted up to $300,000 for the marketing services of Think Ink, including on-line banner and native ads.
Think Ink is a California-based marketing firm established in 1991 that provides its customers with a complete range of marketing services that includes data appending, e-mail marketing and pay-per-click on-line banner/native ads. Think Ink helps its clients to reach a large network of potential investors.
About The Good Flour Corp.
GFCO’s mission is to provide a gluten-free, allergen free, hassle-free all-purpose baking flour blend that allows individuals with gluten and other food allergies to enjoy life without giving up their favorite foods or settling for low-quality alternatives. GFCO also provides gluten and allergen free fried chicken batter, fish & chip batter, pizza & pasta mix, tempura batter, pancake and waffle blend, cake mix and pizza crusts.